Instead, the club has become a source of intense fascination for an American fanbase often blithely ignorant of the English Football drama that unfolds each year across the Atlantic. "People are looking for reasons to be excited and feel good. And Wrexham is certainly a feel good story," said Brian Berklich, chief marketing officer at Sports Endeavors, whose Soccer.com is the retail and content partner for the tournament. "There's been a lot of heartbreak and mystery around the club for a good long time now. And what the owners have done is they galvanized the whole town and they've really brought more of a community feel," said Howard.

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Persons: Boreham, Rob McElhenney, Ryan Reynolds, Jon Mugar, Mugar, Brian Berklich, Steve Nash, Cesc Fabregas, Mark Howard, Andy Morrell, Lee Trundle, We've, Howard, There's, they've, They've, Amy Tennery, Toby Davis Organizations: Soccer Football, National League, Wrexham, League, English Football League, English Football, Dallas Cowboys, Sports, Spain, Reuters, Chelsea, LA, Manchester United, Thomson Locations: Wrexham, Britain, U.S, American, Cary , North Carolina, TST, Como, Chapel Hill , North Carolina, Los Angeles, New York